Queen Bee Models: Beyonce for H&M Summer 2013 Ad Campaign

 What does fast fashion powerhouse H&M and Beyonce have to do with each other? Well as of yesterday, H&M announced their new partnership for their summer campaign with the Queen Bee herself, Beyonce.

 Beyonce is clearly ruling this world right now with her completely sold out show and now a modeling gig. She's definitely keeping herself busy, because she will appear in various television and print ads featuring pieces from the H&M summer collection. Exciting uh? The idea behind putting superstar Beyonce (or Ms. Carter) as the star for the Summer collection is to send the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.

 The collection features swimwear and beachwear in which 25% of the sales from H&M for Water collection will be donated to H&M Wateraid. The clothing line will be available beginning of May in H&M stores worldwide and online. Although it's for women, I can't wait to see how the collection comes out.

 Queen Bee you rock it.

Photos Courtesy of H&M